FurCar | Taus Makhacheva

A young lady in her fur-covered car takes on Dagestan men by joining illegal car races

FurCar

Taus Makhacheva

Read the artist’s submitted proposal in this PDF file. Follow the further development of the proposal below. Click here for an overview of all proposals.


On hold

It breaks our hearts to let you know that due to unforeseen circumstances imagine art after will be on hold until further notice.

summer break

We will have a summer break until September.

Feel free to update your proposals if you wish. Have a good August!

fear

Thank you. I have to go out and get my freedom…every time i do a project there are different fears circling around, and every time i overcome one of those fears and actually do the work i gain a sense of freedom, temporarily but truthfully.)

Full range of my character…when i was at college i did a work, that i still like. Every year we had two presentations, we presented our projects in front of 30 students (1,2,3 rd years mixed) and 5 tutors. There were patterns of how students would present their works, how they would talk about it. So in my 2nd year presentation a showed 4 videos of me doing this presentation but as different characters, like me being 4 different students and doing different works. It looked a bit like Alex Bag art student videos.

I guess what i im trying to say with the above, is that i look for criticality through creating an absurd laughable situation and im there to be laughed at.

no one’s going to give you freedom…

you just have to go out and get it!!! when it comes to your projects, what I am interested in is your courage to claim the full range of your character – it’s not about selling cars, not about ‘acting’ your granddaddy’s role… say what you will

I am your freedom

It is a fascinating way to sell something, like one is buying not just a vehicle made out of metal, but freedom, speed, power . It is one of the simplest illusions of strength. It is almost funny how car can shift ones social status, self-esteem and other things.

How mock adverts are needed in the context of this work?  I feel that it will give more weight to the other video and the project overall, it will be like creating a whole story about this FurCar. The FurCar was born, advertised, bought by someone and took part in the racing competition. The logical end of the story, that the audience could imagine, would be that eventually FurCar became part of Makhachkala’s daily life…

AnimalCars i came across

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Taus Makhacheva

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Taus Makhacheva

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Adverts

Hi Taus – can you expand a bit about the mock adverts of the luxury cars? How do you feel they are needed in this context?

FurCar proposal

FurCar

Brief Outline
This is a project that grew out of my FurBall proposal on the IAA website. It is an Intervention with anthropological research of the subculture, that is being formed at the moment. There is a new highway being built from Makhachkala to the airport. Every Saturday from midnight till 3am an unauthorised highway racing contest happens. Crowds of man in black gather to watch, socialise, and be part of the small newly forming subculture. I will not only be an observer. I will participate and document a carefully choreographed intervention with help of video camera. I intend to produce a full fur cover for one particular car and film its arrival and participation in this contest. The fur cover will be made out of old monster-like Soviet fur coats that I will collect. The end product would be an edited video of this performative action. I’m thinking of shooting another video with this fur car. I will either mix the two footages or display two videos in the same room in close proximity. The second video would be like a mock advert of luxury cars. Driving in this FurCar through mountains and fields with flowers, possibly chasing after another Russian minivan car called gazelle, FurCar like an animal chasing a deer.

Emotion Behind the Project
I have always been very interested in observing various social dynamics. I want to intervene, have a dialogue, have a say, make a comment on zillions of car adverts that present automobiles as key to freedom, masculinity, phallic power, autobeasts that go wild, free when on the road, or when there is no road at all. I want to comment on how disposable fur can be, and how unethical an artist can be, I want to get a response from real Dagestan men to what would be going on when we will arrive to participate in this street racing contest… I want to use humour as a tool to connect…and critique. Its not only the critique of consumption, comment on exclusive masculine Dagestan space, half-bestiality of fur, RnB culture if you wish, but I see it as a gateway to communication with the environment, new social group. It is impossible to predict a response I will get from the people at the event or driving through a city of Makhachkala. It is like tapping on new ground.

Principal medium: Video
Location(s) of production: Makhachkala and Moscow
Production budget indication: between £3,500-£10,000